Luis Del Villar

Questioner
DISC Type : c

Founder / CEO at Gerencia 360 Inc.

Burbank, California, United States

Overview

Luis Del Villar is the Founder and CEO of Gerencia 360, a company he established in 2013 to elevate the Mexican music genre. A visionary leader, his work focuses on identifying and developing well-rounded artistic talent, which has led to significant success and international recognition for his company and artists.

His career is driven by a deep passion for the music and entertainment industry, which he entered in 2008. This passion extends to both the creative and business aspects of the field, with an interest in major industry players like iHeartMedia and business insights from publications such as Harvard Business Review.

Billboard Magazine has recognized him as "The New Star Maker" for his skill in developing top artists.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Regional Mexican Music
He founded Gerencia 360 specifically to elevate and advance the genre of Mexican music, making it the core of his professional focus.
Artist Development
His company's vision is to cultivate multifaceted artists, earning him the title of "The New Star Maker" from Billboard for his expertise in talent development.
Independent Music Scene
He has been recognized by Billboard as an "Indie Power Player, " highlighting his significant achievements and influence within the independent music label sector.

Media Appearances

Luis has no verified media appearances

Work History

2013
Founder / CEO at Gerencia 360 Inc.
2008 - 2013
Co-Founder at DEL Records
1999 - 2008
Co-Founder at Del Steel

Education

Luis has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : Burbank, California, United States Job Level : Leadership Designation : Founder / CEO at Gerencia 360 Inc.
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luis

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luis take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luis

Personality Compatibility


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