Luis Edilberto

Enigma
DISC Type : cdi

Founder & Creative Director at Evyo Studio

San Francisco Bay Area, United States

Overview

Luis Edilberto is the Founder and Creative Director of Evyo Studio, a design firm specializing in CPG brand and packaging. He leverages psychology, emotion, and strategy to build design systems that are effective from the retail shelf to the digital scroll. A graduate of the California College of the Arts, his expertise spans brand identity, packaging, and digital content.

Outside of client work, Luis dedicates time to passion projects, exploring and testing his creative process through conceptual work, such as developing a full brand identity and packaging system for a theoretical sparkling water brand. He is passionate about the CPG space and the power of design to forge emotional connections with consumers.

He earned a full-tuition scholarship to the California College of the Arts to study Graphic Design.

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

CPG Packaging Design
His entire professional focus is on creating magnetic CPG ecosystems, including packaging, brand identity, and digital content for challenger brands.
Shopper Psychology
He researches how shoppers process packaging and make split-second decisions, believing packaging has only three seconds to win or lose a sale.
Creative Exploration
He dedicates time to personal 'passion projects, ' like creating the LUMI sparkling water concept, to test his process and explore new creative ideas.

Media Appearances

Luis has no verified media appearances

Work History

11-2022
Founder & Creative Director at Evyo Studio

Education

9-2016 - 5-2018
Graphic Design from California College of the Arts
1-2018 - 6-2019
Graphic & Web Design from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder & Creative Director at Evyo Studio
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luis

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luis take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luis

Personality Compatibility


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