Luis Ernesto Pontón Zuluaga in

Luis Ernesto Pontón Zuluaga

Sharpshooter · DISC type DC
Head Natura Pay Colombia at Natura &Co
📍 Bogota, D.C., Capital District, Colombia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head Natura Pay Colombia
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Luis shows up

Rigorous & Demanding
Fast But Analytical
Thorough Evaluator

More than the product, they care about the impact of the product. They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Priorities

Topics Luis cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Head Natura Pay Colombia
Natura &Co
10-2019 - 9-2021
Head Marketplace de Servicios
Sodimac Colombia
1-2019 - 10-2019
Head North Latam Mercado Shops
Mercado Libre
6-2016 - 1-2019
Head Comercial MercadoShops
Mercado Libre
7-2015 - 6-2016
Coordinador Estrategia Digital de Medios de Pago
Banco Davivienda
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2011 - 2012
Especialista en Mercadeo Estratégico
CESA
2002 - 2007
Bachelor of Business Administration (B.B.A.)
Pontificia Universidad Javeriana
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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