Luis Fernando Cano Barraza

Critic
DISC Type : C

CEO Grupo Trinova at Grupo Trinova

Mexico

Overview

Luis Fernando Cano Barraza is the CEO of Grupo Trinova, where he focuses on developing high-quality renewable energy systems for international industries. His background includes finance and business, supported by an MBA from Tecnológico de Monterrey and a certification in entrepreneurship, reflecting his expertise in building new ventures.

Outside of his primary role, Luis is dedicated to community and environmental causes. He serves as the Treasurer for the non-profit Amor x Chihuahua and shows a keen interest in sustainability, recycling, and climate change research, frequently sharing insights on these topics. He also owns La Isla - Zona Natural.

An interesting fact: Luis is actively involved in local philanthropy, holding the position of Treasurer for the "Amor x Chihuahua" organization.

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Renewable Energy Transition
Actively promotes the shift from fossil fuels to renewable sources, specifically championing high-quality photovoltaic solar systems for industrial clients through Grupo Trinova.
Climate Change Awareness
Shares content from scientific leaders on the urgency of the climate crisis and follows innovations, such as AI applications, aimed at increasing public knowledge on sustainability.
ESG in Business
Emphasizes the importance of Environmental, Social, and Governance (ESG) principles, celebrating companies that integrate clean energy and recycling into their core processes.

Media Appearances

Luis has no verified media appearances

Work History

1-2015
CEO Grupo Trinova at Grupo Trinova
Treasurer at Amor x Chihuahua
1-1995
Owner and CEO at La Isla - Zona Natural
Partner at PACSA
2-2007 - 1-2015
Director de Finanzas at Hospital CIMA Chihuahua

Education

1995 - 2007
Master of Business Administration (MBA) from Tecnológico de Monterrey
1993 - 1994
Business from Notre Dame de la Baie

More Information

Social Presence :

Prographics :

Exp : 31 Location : Mexico Job Level : Leadership Designation : CEO Grupo Trinova at Grupo Trinova
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Insights For Selling To Luis Fernando

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luis Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luis Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luis Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luis Fernando

Personality Compatibility


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