Luiz Gonçalves

Critic
DISC Type : C

National Sales Manager at Denza Brasil

São Paulo, São Paulo, Brazil

Overview

Luiz Gonçalves is a commercial leader in the luxury automotive sector, currently serving as Commercial Manager at Denza. With a background in Production Engineering from FEI and postgraduate studies at USP, his career includes key sales and customer service management roles at Volvo Cars and Lexus, focusing on commercial strategy and business development.

He holds certifications in structured problem-solving methodologies like FMEA and 8D, underscoring his analytical approach to business challenges.

Unique fact: Luiz has dedicated his recent career to the high-end electric vehicle market, managing and promoting models like the Volvo XC40 Recharge and now leading sales for the luxury EV brand Denza.

Personality Overview

Critic

Precise

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Luxury Electric Vehicles
His career has pivoted to focus exclusively on high-end EVs, evident from his posts about the Volvo EX30 and his current role leading sales at Denza.
Automotive Customer Journey
He has shared detailed thoughts on the importance of "moments of truth" where customers interact with and assimilate a brand's identity.
Premium Brand Strategy
His entire career has been with luxury automotive brands like Lexus, Volvo, and Denza, focusing on redefining luxury through technology and exclusive experiences.

Media Appearances

Luiz has no verified media appearances

Work History

8-2025
National Sales Manager at Denza Brasil
1-2025 - 8-2025
Customer Service Manager at Volvo Cars
1-2021 - 12-2024
National Sales Manager and Market Intelligence at Volvo Cars
3-2018 - 12-2020
Regional Sales Consultant at Volvo Cars
1-2015 - 2-2018
Regional Sales Consultant at Lexus

Education

2012 - 2014
Pós Graduação from USP - Universidade de São Paulo
2006 - 2011
Engenheiro de Produção from FEI

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : National Sales Manager at Denza Brasil
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Insights For Selling To Luiz

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luiz

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luiz move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luiz take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luiz

Personality Compatibility


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