Luiz Perl

Commander
DISC Type : D

Chief Marketing Officer - KFC Western Europe at Yum! Brands

Lausanne, Vaud, Switzerland

Overview

Luiz has no verified overview

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Luiz has no verified topics they care about

Media Appearances

Luiz has no verified media appearances

Work History

9-2021
Chief Marketing Officer - KFC Western Europe at Yum! Brands
6-2017 - 8-2021
Chief Marketing Officer - KFC Latin America & Caribbean at Yum! Brands
10-2013 - 5-2017
Marketing Director - KFC Latin America & Caribbean at Yum! Brands
10-2009 - 10-2013
Manager / Senior Marketing Manager - KFC Central & Eastern Europe at Yum! Brands
11-2006 - 10-2009
Senior Brand Manager - KFC UK & Ireland at Yum! Brands

Education

Master of Business Administration (MBA) from Esade
MBA Exchange from AGSM @ UNSW Business School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Lausanne, Vaud, Switzerland Job Level : Leadership Designation : Chief Marketing Officer - KFC Western Europe at Yum! Brands
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Insights For Selling To Luiz

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luiz

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Luiz move?

  • If convinced, they can reach decisions quite fast.
  • Can Luiz take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Luiz

Personality Compatibility


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