Luiza P.

Commander
DISC Type : D

Health and well-being at Career Break

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Luiza is a Product Design Specialist with a decade of experience in SaaS, fintech, and e-commerce for major brands like Nike. She focuses on building and scaling design systems to empower collaboration. Colleagues describe her as having strong technical expertise, a strategic vision, and a highly collaborative approach.

She approaches her work with the curiosity and strategy of a gamer, fueled by a love for solving complex problems. Luiza is currently on a career break to prioritize her long-term physical and mental health, demonstrating a commitment to personal well-being.

Unique fact: Luiza designed the UI/UX for a digital card game based on Brazilian folklore.

Personality Overview

Risk-Taker

Strong-Willed

Very Quick

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Design Systems
A core specialty in her recent roles at Avenue Code, Nike, and GRUPO SBF, where she led the creation and evolution of multi-platform design systems.
Gamification Design
Holds multiple certifications in gamification and has professional experience as a Game Designer, linking her passion for games directly to her design philosophy.
Scalable Products
Her work focuses on helping teams build consistent, future-friendly products at scale through scalable component libraries, tokens, and governance.

Media Appearances

Luiza has no verified media appearances

Work History

3-2026
Health and well-being at Career Break
9-2024 - 2-2026
Specialist Product Designer & Design System Consultant at Avenue Code
10-2022 - 9-2024
Senior Product Designer | Design System Specialist at Nike
10-2022 - 8-2024
Senior Product Designer | Design System Specialist at GRUPO SBF
10-2022 - 10-2023
Game Designer at 40 Giants Entertainment

Education

2024 - 2025
Postgraduate Degree from Pontifícia Universidade Católica do Rio Grande do Sul
2018 - 2022
Bachelor's Degree from Universidade Feevale

More Information

Social Presence :

Prographics :

Exp : N/A Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : N/A Designation : Health and well-being at Career Break
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Insights For Selling To Luiza

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiza is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luiza

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Luiza move?

  • They can take decisions very fast if you manage to convince them.
  • Can Luiza take some risk or not?

  • The risks don’t matter much to them.

You And Luiza

Personality Compatibility


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