Lukas Lichtl

Critic
DISC Type : C

Head of Embedded Software at Tractive

Linz-Wels-Steyr Area, Austria

Overview

Lukas Lichtl is the Head of Embedded Software at Tractive, where he leads the firmware organization for IoT products. His fascination with the interplay between electronics and software began in childhood and is supported by a unique dual education in engineering and the legal/business aspects of technology.

Outside of his leadership role, Lukas is passionate about low-level programming and finds the reverse engineering of software, including disassembly and decompilation, particularly fascinating. He prefers a Linux environment and is skilled with a variety of open-source development tools to stay close to the hardware.

He has co-authored academic articles on the legal classification criteria for unmanned aerial vehicles (drones).

Personality Overview

Precise

Information Seeker

Critic

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

IoT Development
Leads the entire firmware organization at Tractive, focusing on IoT product lines, architecture, and ensuring technical excellence and reliability in connected systems.
Team Leadership
Responsible for building, scaling, and coaching his firmware teams. He focuses on hiring, talent development, and implementing agile processes to enhance engineering effectiveness.
Reverse Engineering
Stated in an interview that he is personally fascinated by software reverse engineering, including disassembly and decompilation, as an interest outside of work.

Media Appearances

Lukas has no verified media appearances

Work History

2-2026
Head of Embedded Software at Tractive
3-2023 - 2-2026
Firmware Architect at Tractive
2-2022 - 2-2026
Embedded Software Team Lead at Tractive
5-2021 - 3-2022
Research Associate at Zynq UltraScale+ RFSoC basiertes RF-System
5-2021 - 3-2022
Research Engineer at Silicon Austria Labs (SAL)

Education

2015 - 2020
Master of legal and business aspects in technics (MLBT) from Johannes Kepler Universität Linz
2013 - 2015
Diplom-Ingenieur für technisch-wissenschaftliche Berufe (Dipl.-Ing.) from University of Applied Sciences Upper Austria

More Information

Social Presence :

Prographics :

Exp : 12 Location : Linz-Wels-Steyr Area, Austria Job Level : Mid-senior Designation : Head of Embedded Software at Tractive
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Insights For Selling To Lukas

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lukas is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lukas

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lukas move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lukas take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lukas

Personality Compatibility


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