Luke Armour

Questioner
DISC Type : c

Founder and Managing Partner at Chaac Ventures

Santa Monica, California, United States

Overview

Luke Armour is the Founder and Managing Partner of Chaac Ventures, a seed and early-stage venture capital firm he founded in 2015. His firm focuses on supporting the Princeton tech ecosystem, and his background includes B2B growth equity at Arrowroot Capital. Colleagues describe him as supportive, proactive, and an exceptional networker.

As a Princeton alumnus, Luke was a member of the varsity lacrosse team. His experience as a college athlete has influenced his professional philosophy, particularly regarding teamwork and collaboration. He has connections to Los Angeles, New York City, and the Bay Area.

Unique fact: His venture capital firms core mission is to invest exclusively in companies founded by Princeton alumni.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Princeton Ecosystem
Founded Chaac Ventures with the specific mission to invest in and support the growth of companies emerging from Princeton University.
Early-Stage Investing
His firm specializes in seed and early-stage investments, getting involved with companies like Overtime, Finalis, and Paladin from the beginning.
AI in Healthcare
Invested in multiple health-tech companies utilizing AI, such as Basys. AI, Auxa Health, and Vysioneer, where he serves as a board member.

Media Appearances

Luke Armour - Chaac Ventures (Forbes Profile). Featured in Forbes

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Luke Armour, Chaac Ventures: Profile and Biography. Featured in Bloomberg

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Discussion with Luke Armour of Chaac Ventures. Featured in Business Today Journal

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Work History

3-2015
Founder and Managing Partner at Chaac Ventures
2-2017
Pre seed and growth investor at Overtime
7-2023
Series Seed Lead, Board Member at Vysioneer
9-2013 - 2-2015
Investment Professional at Arrowroot Capital
7-2013 - 9-2013
Associate at K1 Capital

Education

2009 - 2013
Bachelor of Arts (B.A.) from Princeton University
2006 - 2009
Education details unavailable from The Lawrenceville School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Santa Monica, California, United States Job Level : Leadership Designation : Founder and Managing Partner at Chaac Ventures
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luke take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luke

Personality Compatibility


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