Luke Bream

Questioner
DISC Type : c

Chief Executive Officer at Valentte

London, England, United Kingdom

Overview

Luke Bream is the CEO and co-founder of Valentte, a home fragrance and skincare company. He is an expert in scaling e-commerce businesses, having grown Valentte from a single market stall into a major brand by focusing on operational control and team development amidst rapid, sustained growth.

Outside of work, Luke is a husband and father. His public social media presence suggests a strong personal interest in long-distance cycling, a hobby that requires significant discipline and endurance, which mirrors his entrepreneurial journey.

Interesting fact: Luke co-founded Valentte in 2011, personally growing the business from a single market stall into a company with over 160 employees.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Scaling eCom Brands
He frequently speaks on the operational and leadership challenges of managing explosive business growth, having scaled his team from 5 to 160 during the pandemic.
In-House Teams
He strongly believes core competencies should be built in-house and has had mixed results with agencies, though he uses them strategically to learn new skills quickly.
eCommerce Technology
He has hands-on experience with the technical challenges of scaling, specifically choosing WordPress over Shopify for greater customization and control during high-traffic periods.

Media Appearances

Luke has no verified media appearances

Work History

9-2010
Chief Executive Officer at Valentte

Education

Luke has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Valentte
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luke take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Luke

Personality Compatibility


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