Luke Ford

Critic
DISC Type : C

Commercial Director at Biogen (UK) Ltd

Lancashire, England, United Kingdom

Overview

Luke is the Commercial Director at Biogen, overseeing feedstock and logistics for 19 anaerobic digestion plants. With 18 years in organic waste management, he focuses on sales, strategy, and innovation. He is committed to optimizing waste valorization and decarbonizing supply chains, and attended The Manchester Metropolitan University.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Food Waste Policy
He is a speaker at the ADBA National Conference and writes public blogs about aligning food waste recycling policy with biomethane ambitions, showing deep subject matter expertise.
Anaerobic Digestion
As Commercial Director for Biogen, he has overall responsibility for the commercial performance and feedstock supply across the company's 19 anaerobic digestion facilities.
Decarbonising Supply Chains
His career focus is underpinned by a desire to decarbonise supply chains through strategic and innovative organic waste management solutions.

Media Appearances

Luke has no verified media appearances

Work History

6-2024
Commercial Director at Biogen (UK) Ltd
6-2023 - 6-2024
General Manager- Food Strategy and Development at Veolia
5-2018 - 6-2023
Senior Business Development Manager at Veolia
5-2017 - 6-2024
Business Development Manager at Veolia
5-2016 - 6-2024
Business Development Manager at Veolia Water Technologies

Education

1999 - 2006
Education details unavailable from Lancaster Royal Grammar School
Education details unavailable from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Lancashire, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Biogen (UK) Ltd
URL has been copied!

Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Luke

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Luke take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Luke

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.