Luke Malcolm

Observer
DISC Type : ci

Director at Notch

London, England, United Kingdom

Overview

Luke Malcolm is the Co-Founder and COO of Notch, a leading real-time graphics company. His career is defined by a blend of deep technical skill and business strategy, previously serving as Head of Product Development at d3 Technologies. He holds a postgraduate diploma in Business Administration from the University of Auckland.

His passion lies at the intersection of technology and creative expression, with a keen interest in groundbreaking live productions. He closely follows ambitious projects, such as the visual experiences at the MSG Sphere, which aligns with his professional work in creating tools for artists and designers.

He has directly contributed code to major interactive art installations, including work on camera tracking and show synchronization systems.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Immersive Storytelling
He advises creators on building emotional arcs and feedback loops between the digital and physical worlds to create memorable audience experiences.
Real-time Graphics
As the Co-Founder of Notch, his entire professional focus is on developing and promoting tools for real-time video content, live visual effects, and interactive experiences.
Creative Technology
His career history, from consulting to product leadership at d3 and co-founding Notch, demonstrates a long-standing focus on bridging the gap between creative briefs and technical execution.

Media Appearances

Luke has no verified media appearances

Work History

10-2016
Director at Notch
2-2015
Business Consultant - Technology & Creative Industries at Luke Malcolm
2-2015
Creative Technology Consultant at Luke Malcolm
2-2014 - 1-2015
Head of Product Development at d3 Technologies Ltd.
4-2012 - 2-2014
Business & Technology at d3 Technologies Ltd.

Education

2004 - 2006
PGDipBusAdmin from University of Auckland
Education details unavailable from Rangitoto College

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Notch
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luke

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Luke take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Luke

Personality Compatibility


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