Luke Rauch

Wildcard
DISC Type : ics

SVP, Merchandising and Global Sourcing at AutoZone

Memphis, Tennessee, United States

Overview

Luke Rauch is the Senior Vice President of Merchandising and Global Sourcing at AutoZone. His career is marked by nearly a decade at Walgreens, where he was the Chief Merchandising Officer, leading strategy for over 9, 000 stores. He holds an MBA from the University of Michigans Ross School of Business.

Based on his leadership activities, Luke places a high value on team building and communication. He frequently organizes and expresses enthusiasm for large team town halls, celebrating milestones and fostering a collaborative environment within his division.

He has spoken about his focus on "mass personalization, " using data to tailor offers and experiences for millions of retail customers.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Retail Merchandising
As the merchandising leader for both AutoZone and Walgreens, he has extensive experience in strategy, pricing, and execution across thousands of stores.
Customer Experience
In past roles and public discussions, he has focused on evolving the customer journey by leading with value, convenience, and personalization.
Team Leadership
His social posts consistently highlight a passion for engaging his team through town halls, celebrating progress, and recognizing individual contributions.

Media Appearances

AutoZone Announces Organizational Changes. Featured in AutoZone (official news release)

See Now

Work History

12-2024
SVP, Merchandising and Global Sourcing at AutoZone
4-2024 - 12-2024
Vice President of Merchandising at AutoZone
4-2022 - 2-2024
SVP, Chief Merchandising Officer at Walgreens
5-2021 - 4-2022
Chief of Staff to the CEO at Walgreens Boots Alliance
7-2020 - 5-2021
Group Vice President, Customer Experience & General Manager, Owned Brands at Walgreens

Education

2008 - 2010
MBA from University of Michigan - Stephen M. Ross School of Business
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 20 Location : Memphis, Tennessee, United States Job Level : Leadership Designation : SVP, Merchandising and Global Sourcing at AutoZone
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Luke

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Luke take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Luke

Personality Compatibility


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