Luke Viozzi

Questioner
DISC Type : c

Director of Brand Marketing at DiamondBack Covers

Palmyra, Pennsylvania, United States

Overview

Luke has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Luke has no verified topics they care about

Media Appearances

Luke has no verified media appearances

Work History

8-2025
Director of Brand Marketing at DiamondBack Covers
1-2025 - 8-2025
Digital Marketing Manager at DiamondBack Covers
10-2023 - 1-2025
MarTech Content Specialist at DiamondBack Covers
5-2015 - 6-2019
Lighting Director at Life Center Ministries, Int'l

Education

2019 - 2020
Bachelor's degree from Penn State Harrisburg
2016 - 2018
Associate of Arts - AA from HACC, Central Pennsylvania's Community College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Palmyra, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Brand Marketing at DiamondBack Covers
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luke take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Luke

Personality Compatibility


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