Lulu Ge

Questioner
DISC Type : c

Entrepreneur in Residence at The Wharton School

New York, New York, United States

Overview

Lulu Ge is the Founder and CEO of Elix, a wellness platform personalizing Traditional Chinese Medicine for hormonal health. Leveraging her Wharton MBA and background in change management at Saks Fifth Avenue, she founded Elix after her own journey healing debilitating symptoms. People describe her as creative, intelligent, and enthusiastic.

Born in China into a family with deep roots in medicine, Lulu is passionate about bridging Eastern and Western healthcare. She lives in New York City with her husband and enjoys cooking plant-based recipes, practicing yoga, traveling to wine regions, and discovering new healing herbs.

After her grandfather helped her heal with TCM, Lulu was inspired to make personalized, holistic remedies accessible to all women.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Traditional Chinese Medicine
Her company, Elix, is built on TCM principles, and she frequently speaks about her family's multi-generational roots in herbal medicine and her goal to democratize access to it.
Women's Health Equity
She founded her company to address the massive gaps in care for women's hormonal health and often discusses how the healthcare system has underserved women.
Holistic Self-Healing
Believes in empowering individuals to become their own best healers by combining ancient wisdom with modern science to treat root causes, not just symptoms.

Media Appearances

Lulu has no verified media appearances

Work History

1-2024
Entrepreneur in Residence at The Wharton School
Angel Investor at TBA
1-2020
Founder & CEO at Elix
2-2015
Head of Change Management (Saks Fifth Avenue, OFF 5TH, Gilt Groupe, Lord & Taylor, The Bay) at Hudson's Bay Company
4-2013
Director, Change & Transformation at Saks Fifth Avenue

Education

2017 - 2019
Master of Business Administration - MBA from The Wharton School
Postgraduate Certificate from Peking University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Entrepreneur in Residence at The Wharton School
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Insights For Selling To Lulu

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lulu is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lulu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lulu move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lulu take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lulu

Personality Compatibility


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