Luz Diana Beltrán Guerrero

Observer
DISC Type : ic

Gerente de Productos Cruzados at Banco Caja Social

Bogota, D.C., Capital District, Colombia

Overview

Luz Diana Beltrán Guerrero is a seasoned marketing executive with 20 years of experience in the financial sector. As the Cross-Product Manager at Banco Caja Social, she specializes in designing innovative products and commercial campaigns. She holds an Industrial Engineering degree from Universidad de los Andes and a Marketing Certificate from UC Berkeley.

She is recognized for her strategic vision in project development and her excellent leadership skills. She focuses on building high-performance teams, positively impacting organizational culture and the work environment.

Unique fact: Luz Diana was selected to represent ING Colombia in an international program in the United States to learn and implement best practices in product management.

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Financial Product Innovation
Her career has focused on creating and developing new products and strategies for the financial services and wealth management sectors.
Strategic Marketing
Has extensive experience designing and leading marketing strategies to achieve commercial and financial results for national and multinational companies.
Leadership & Team Building
Focuses on creating high-performance teams and fostering a positive impact on organizational culture and climate.

Media Appearances

Luz has no verified media appearances

Work History

4-2022
Gerente de Productos Cruzados at Banco Caja Social
10-2011 - 7-2022
Gerente Redes y Mercadeo at Colmena Fiduciaria
12-2009 - 9-2011
Directora de mercadeo/producto Wealth Management at ING Pensiones y Cesantías
5-2009 - 11-2009
Product Marketing Associate at ING Retirement Services
12-2004 - 5-2009
Directora de Producto Pensiones Voluntarias at ING Pensiones y Cesantías

Education

Ingeniería industrial from Universidad de Los Andes
Marketing Certificate from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Gerente de Productos Cruzados at Banco Caja Social
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Insights For Selling To Luz Diana

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luz Diana is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Luz Diana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Luz Diana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Luz Diana take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Luz Diana

Personality Compatibility


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