Luz Diana Beltrán Guerrero in

Luz Diana Beltrán Guerrero

Observer · DISC type ic
Gerente de Productos Cruzados at Banco Caja Social
📍 Bogota, D.C., Capital District, Colombia

Luz Diana Beltrán Guerrero is a seasoned marketing executive with 20 years of experience in the financial sector. As the Cross-Product Manager at Banco Caja Social, she specializes in designing innovative products and commercial campaigns. She holds an Industrial Engineering degree from Universidad de los Andes and a Marketing Certificate from UC Berkeley.

She is recognized for her strategic vision in project development and her excellent leadership skills. She focuses on building high-performance teams, positively impacting organizational culture and the work environment.

Unique fact: Luz Diana was selected to represent ING Colombia in an international program in the United States to learn and implement best practices in product management.

Read the full overview →
Experience
20 Years
Current Role
Gerente de Productos Cruzados
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Luz shows up

Assertive
Example Seeker
Value Driven

They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Luz cares about

Financial Product Innovation
Her career has focused on creating and developing new products and strategies for the financial services and wealth management sectors.
Strategic Marketing
Has extensive experience designing and leading marketing strategies to achieve commercial and financial results for national and multinational companies.
+4 more topics Login to view topics
Career

Work history

4-2022
Gerente de Productos Cruzados
Banco Caja Social
10-2011 - 7-2022
Gerente Redes y Mercadeo
Colmena Fiduciaria
12-2009 - 9-2011
Directora de mercadeo/producto Wealth Management
ING Pensiones y Cesantías
5-2009 - 11-2009
Product Marketing Associate
ING Retirement Services
12-2004 - 5-2009
Directora de Producto Pensiones Voluntarias
ING Pensiones y Cesantías
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Ingeniería industrial
Universidad de Los Andes
Marketing Certificate
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

More profiles

Discover additional public profiles from our index.

Daniel McGee
Daniel McGee
GM & Operating Partner | Director of Ops Equivalent | Multi-Unit Business Leadership
Elbow Room
 TJ Smith
TJ Smith
Senior Director, Security Transformation
Compass Digital
AB
Alpidio Beltran Rojas
ASESOR COMERCIAL
Banco Caja Social BCSC
 Katie Grove
Katie Grove
Director of Marketing And Public Relations
Cascade Medical
Unlock the full playbookSee exactly how to sell to Luz. Free, 10 seconds.