Luz Diana Beltrán Guerrero in

Luz Diana Beltrán Guerrero

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Gerente de Productos Cruzados at Banco Caja Social
📍 Bogota, D.C., Capital District, Colombia

Luz Diana Beltrán Guerrero is a seasoned marketing executive with 20 years of experience in the financial sector. As the Cross-Product Manager at Banco Caja Social, she specializes in designing innovative products and commercial campaigns. She holds an Industrial Engineering degree from Universidad de los Andes and a Marketing Certificate from UC Berkeley.

She is recognized for her strategic vision in project development and her excellent leadership skills. She focuses on building high-performance teams, positively impacting organizational culture and the work environment.

Unique fact: Luz Diana was selected to represent ING Colombia in an international program in the United States to learn and implement best practices in product management.

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Experience
20 Years
Current Role
Gerente de Productos Cruzados
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luz cares about

Financial Product Innovation
Her career has focused on creating and developing new products and strategies for the financial services and wealth management sectors.
Strategic Marketing
Has extensive experience designing and leading marketing strategies to achieve commercial and financial results for national and multinational companies.
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Career

Work history

4-2022
Gerente de Productos Cruzados
Banco Caja Social
10-2011 - 7-2022
Gerente Redes y Mercadeo
Colmena Fiduciaria
12-2009 - 9-2011
Directora de mercadeo/producto Wealth Management
ING Pensiones y Cesantías
5-2009 - 11-2009
Product Marketing Associate
ING Retirement Services
12-2004 - 5-2009
Directora de Producto Pensiones Voluntarias
ING Pensiones y Cesantías
In the press

Media appearances

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Education
Ingeniería industrial
Universidad de Los Andes
Marketing Certificate
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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