Lydia Barrett

Critic
DISC Type : C

Director, US Payer Marketing at Alexion Pharmaceuticals, Inc.

Greater Chicago Area, United States

Overview

Lydia has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Lydia has no verified topics they care about

Media Appearances

Lydia has no verified media appearances

Work History

5-2021
Director, US Payer Marketing at Alexion Pharmaceuticals, Inc.
7-2019 - 5-2021
Assistant Director, Value, Strategy & Access Solutions (Oncology) at Astellas Pharma US
3-2018 - 6-2019
Senior Marketing Manager, US Oncology Marketing at Astellas Pharma US
1-2016 - 3-2018
Senior Marketing Manager, US Hematology at Shire
9-2015 - 1-2016
Marketing Manager, Global Hematology at Baxalta

Education

2011 - 2013
MBA from Northwestern University - Kellogg School of Management
2002 - 2006
Bachelor of Arts (B.A.) from Northwestern University
2004 - 2004
Study Abroad - fall semester from Universidad de Sevilla
2004 - 2004
Study Abroad - summer semester from The London School of Economics and Political Science (LSE)
2003 - 2003
Study Abroad - summer semester from Jagiellonian University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director, US Payer Marketing at Alexion Pharmaceuticals, Inc.
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lydia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lydia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lydia

Personality Compatibility


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