Lyndsay Deckert

Commander
DISC Type : D

Vice President Marketing at Built In

Greater Chicago Area, United States

Overview

Lyndsay has no verified overview

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Lyndsay has no verified topics they care about

Media Appearances

Lyndsay has no verified media appearances

Work History

12-2024
Vice President Marketing at Built In
4-2021 - 7-2024
Vice President Marketing at FigBytes Inc.
10-2019 - 4-2021
Director of Product Marketing at Sphera
6-2017 - 10-2019
Director, Solution Strategy at Discovery Health Partners
11-2013 - 5-2017
Director of Marketing Communications at Discovery Health Partners

Education

2012 - 2014
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
1999 - 2003
BA from Truman State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President Marketing at Built In
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Insights For Selling To Lyndsay

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyndsay is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lyndsay

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lyndsay move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lyndsay take some risk or not?

  • The risks don’t matter much to them.

You And Lyndsay

Personality Compatibility


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