Lyndsay Graham

Evaluator
DISC Type : scd

Senior Manager, Marketing Operations at ArcBest

Greater Fort Smith Area, United States

Overview

Lyndsay has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Lyndsay has no verified topics they care about

Media Appearances

Lyndsay has no verified media appearances

Work History

5-2021
Senior Manager, Marketing Operations at ArcBest
4-2019 - 5-2021
Manager, Paid Media at ArcBest
12-2015 - 4-2019
Lead Paid Media Analyst at ArcBest

Education

Bachelor of Professional Studies from Arkansas Tech University
High School from Greenwood High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Fort Smith Area, United States Job Level : Middle Designation : Senior Manager, Marketing Operations at ArcBest
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Insights For Selling To Lyndsay

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyndsay is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lyndsay

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lyndsay move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lyndsay take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lyndsay

Personality Compatibility


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