Lynette Landers

Captain
DISC Type : DS

Senior Multi-Media Account Executive at Beasley Media Group

Estero, Florida, United States

Overview

Lynette has no verified overview

Personality Overview

Consummate Professional

Output-Driven

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Lynette has no verified topics they care about

Media Appearances

Lynette has no verified media appearances

Work History

5-2022
Senior Multi-Media Account Executive at Beasley Media Group
10-2020 - 4-2022
Local Sales Manager at WCTI ABC & WYDO FOX SBG
6-2015 - 3-2020
Local Sales Manager at Cox Media
7-2012 - 6-2015
Director of Local Sales at WTKR CBS / WGNT CW
2-2012 - 6-2012
General Sales Manager at WLTX CBS

Education

BGS Bachelor in General Studies from Northern Illinois University
AA from Rock Valley College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Estero, Florida, United States Job Level : Middle Designation : Senior Multi-Media Account Executive at Beasley Media Group
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Insights For Selling To Lynette

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynette is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lynette

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lynette move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lynette take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lynette

Personality Compatibility


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