Lynn Lieu in

Lynn Lieu

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Head of Marketing | Founding Marketer at Smartpin
📍 San Francisco Bay Area, United States

Lynn is a growth and performance marketing leader specializing in full-funnel acquisition and data-driven strategies for B2B and B2C brands. A graduate of the University of California, Riverside, she is described by colleagues as creative, ambitious, detail-oriented, and organized. She drives growth by developing and integrating analytic tech stacks to derive key insights.

Outside of her marketing career, Lynn is a passionate advocate for animals and a lover of the great outdoors. She runs a blog dedicated to her dogs journey with chronic kidney disease, volunteers with canine rescue organizations, and previously worked as a journalist, where she found her voice through writing.

Unique fact: Lynn was awarded a Gannett Innovation Grant for her mobile app concept, "AutoDater, " and won an award for a feature story on the craft beer scene.

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Experience
3 Years
Current Role
Head of Marketing | Founding Marketer
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Lynn cares about

Growth & Performance Marketing
As a B2B and B2C leader, she specializes in driving profitable growth through full-funnel acquisition, retention programs, and data-driven strategies.
Animal Advocacy
She runs a blog about her dog's health journey, volunteers for canine rescues, and uses her platform to give a voice to animals.
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Career

Work history

9-2025
Head of Marketing | Founding Marketer
Smartpin
Growth & Performance Marketing
Right Side Up
4-2024 - 9-2025
Performance Marketing
DoorDash
12-2021 - 9-2025
Growth & Performance Marketing
Planet
10-2023 - 12-2024
Senior Consultant, Marketing Operations
Tradespace
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2008
Bachelors of Science
University of California, Riverside
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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