Lynne McCarthy in

Lynne McCarthy

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VP, Programmatic TV, Sales at Rocket Fuel Inc.
📍 Greater Chicago Area, United States

Lynne is a seasoned sales executive specializing in programmatic and advanced television advertising. She has held VP-level roles at Rocket Fuel and dough, Inc. , and previously evangelized advanced TV solutions at Microsoft. She holds a Bachelor of Science from Indiana Universitys Kelley School of Business.

An early innovator in her field, she helped launch a solution at Microsoft that used satellite and set-top box data to target national cable TV campaigns.

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Experience
20 Years
Current Role
VP, Programmatic TV, Sales
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Lynne cares about

Programmatic TV
Her title at Rocket Fuel was VP of Programmatic TV, and she celebrated the company's recognition as a "Serious player in programmatic TV".
Advanced TV Advertising
Her experience dates back to her time at Microsoft, where she specialized in using set-top box data for targeted television campaigns.
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Career

Work history

1-2016
VP, Programmatic TV, Sales
Rocket Fuel Inc.
3-2015 - 12-2015
VP Sales
dough, Inc.
8-2012 - 2-2015
Midwest Sales Director
Health Guru
8-2010 - 8-2012
Online Video & Advanced TV Sales Specialist - Microsoft TV Network
Microsoft
8-2005 - 8-2010
Senior Account Executive
Microsoft
In the press

Media appearances

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Education
Bachelor of Science
Indiana University - Kelley School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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