M. Francisca Maass Flotts is a marketing and communications professional with over 25 years of experience, specializing in the automotive sector. She has led marketing for major brands like Toyota, Chevrolet, and Lexus, focusing on 360° strategies and digital performance to drive sales. She is a graduate of Universidad de Pacífico with a degree in Advertising.
Outside of her extensive marketing career, Francisca has a background in the performing arts and event organization from her time at university. She believes in building strong, committed teams based on mutual trust and clear goals to achieve the best results, combining strategic vision with empathetic leadership.
Unique fact: During her university years, she was actively involved in theater.
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