Mercedes Rojo
Login to view DISC.Mercedes is a marketing leader with over 20 years of experience in the consumer goods industry at companies like CCU, VSPT Wine Group, and now Arcos Dorados. Colleagues describe her as data-driven, passionate, and highly professional, with deep expertise in brand strategy and driving business growth.
Outside of her primary career, Mercedes has a deep appreciation for viticulture, holding a specialized Diploma in Chilean Wine Production. Her professional interests extend to following major consumer brands like IKEA and WarnerMedia, indicating a keen eye for effective global marketing strategies.
She has a unique blend of marketing expertise in the fast-food industry and a formal education in wine production.
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