Mónica Lorena Rodríguez González

Activist
DISC Type : Cd

Lead Product Manager at Banco de Bogotá

Bogota, D.C., Capital District, Colombia

Overview

Mónica Lorena Rodríguez González is the Lead Product Manager for Digital Channels at Banco de Bogotá. A certified Scrum Product Owner with a specialization in International Finance, she spearheads digital strategy and customer experience, notably leading the complete transformation of the banks mobile app which launched in 2021.

In 2022, she was recognized as one of the leading "Mujeres TIC" (Women in ICT) in Colombia for her role in driving digital transformation.

Personality Overview

Value Conscious

Perfectionist

Logical And Quick

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Mobile Banking Innovation
Leads the continuous evolution and innovation for Banco de Bogotá's mobile banking channel, a project she managed from its complete overhaul in 2021.
Digital Transformation
Her career is centered on creating and evolving digital banking products, earning her recognition as a leader in the sector's digital transformation.
Women in Technology
She was publicly featured in a 2022 publication that highlighted women leading the charge in technology and digital innovation in Colombia.

Media Appearances

Mónica has no verified media appearances

Work History

4-2023
Lead Product Manager at Banco de Bogotá
12-2019 - 5-2023
Product Manager Products at Banco de Bogotá
5-2017 - 11-2019
Testing Engineer at Banco de Bogotá
10-2016 - 5-2017
Analista Funcional de Portal bancario at Itaú
1-2016 - 9-2016
Jefe de Cartera at Penguin Random House

Education

2014 - 2015
Especializacion en Finanzas from Universidad Externado de Colombia
2007 - 2012
Administrador Financiero from Universidad del Tolima

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Lead Product Manager at Banco de Bogotá
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Insights For Selling To Mónica Lorena

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mónica Lorena is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Mónica Lorena

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mónica Lorena move?

  • Their decision making speed is somewhere in the middle.
  • Can Mónica Lorena take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Mónica Lorena

Personality Compatibility


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