Maarten Sonneveld

Commander
DISC Type : D

Global Partner Development Manager at Microsoft

Heemstede, North Holland, Netherlands

Overview

Maarten Sonneveld is a Global Partner Business Development leader at Microsoft with over 25 years of experience, focusing on strategic alliances and GTM for SaaS companies in the AI/Cloud era. He has a track record in various industries, including Hospitality and Consumer Electronics, and has completed courses at Microsoft Business School and INSEAD.

Maarten is interested in meeting new software companies driving innovation in AI, Cloud, and SaaS. He is also a mentor at Microsoft for Startups, showing a dedication to fostering new businesses.

A unique fact about Maarten is his receipt of both the Microsoft Western Europe Champion Award and the Microsoft Gold Star Award for outstanding achievements.

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI & Cloud Innovation
Passionate about AI and Cloud, actively seeking new software companies that drive innovation in these areas, and enabling partners in their digital transformation.
Partner Business Development
Dedicated to global strategic alliances and partner business development, responsible for alliance management, strategic planning, and partner revenue growth at Microsoft.
Co-Selling & Marketplaces
Engaged in promoting co-selling through the Microsoft Marketplace, enabled by channel partners, as highlighted in recent social media posts.

Media Appearances

Maarten has no verified media appearances

Work History

7-2024
Global Partner Development Manager at Microsoft
7-2020 - 9-2024
Sr. Partner Development Manager Netherlands at Microsoft
7-2018 - 7-2020
Director Business Development Western Europe at Microsoft
3-2021
Mentor at Microsoft for Startups
4-2021
Startup Mentor at Microsoft for Startups

Education

2015 - 2015
Microsoft Business School Courses - AI Business School & Business Strategy / Financial Acumen from INSEAD
2012 - 2012
Kellogg on Marketing from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Heemstede, North Holland, Netherlands Job Level : Middle Designation : Global Partner Development Manager at Microsoft
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Insights For Selling To Maarten

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maarten is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maarten

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Maarten move?

  • If convinced, they can reach decisions quite fast.
  • Can Maarten take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Maarten

Personality Compatibility


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