Maartje Ter Hoeve

Questioner
DISC Type : c

Machine Learning Researcher, Apple MLR at Apple

United States

Overview

Maartje ter Hoeve is a Machine Learning Researcher at Apple, specializing in Human-Centered Natural Language Processing. With a PhD from the University of Amsterdam, her work focuses on designing and developing language technology centered around human users, drawing from her dual background in Artificial Intelligence and Linguistics.

She is actively involved in fostering the AI community, having organized the Search Engines Amsterdam meetup and mentored for Inclusive AI at the University of Amsterdam. Previously, she served as president of the Extensus Honours Association, demonstrating a commitment to professional networking and development.

Her PhD thesis was titled "New Directions in Human-Centered Language Technology, " directly reflecting her core research focus.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Human-Centered NLP
Her primary research interest and the focus of her PhD. She aims to center the design of language technology around human users and cognition.
Personalizing LLMs
Actively hiring for her team at Apple on this topic and giving invited talks at conferences like EMNLP on customizing language models.
Multilingual Models
Publishes research on cross-lingual transfer and shares updates on her work in multilinguality for NLP tasks.

Media Appearances

Maartje has no verified media appearances

Work History

6-2023
Machine Learning Researcher, Apple MLR at Apple
4-2022 - 8-2022
Research Intern, Apple MLR at Apple
6-2021 - 10-2021
Research Intern, FAIR at Facebook AI
9-2015 - 9-2019
Board member at Extensus Alumni Network
5-2019 - 8-2019
Research Intern, MSR AI at Microsoft

Education

1-2018 - 5-2023
Doctor of Philosophy - PhD from University of Amsterdam
2015 - 2017
Master of Science (M.Sc.) from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : N/A Designation : Machine Learning Researcher, Apple MLR at Apple
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Insights For Selling To Maartje

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maartje is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maartje

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maartje move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maartje take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Maartje

Personality Compatibility


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