Macarena Matthews Grandela in

Macarena Matthews Grandela

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Gerente Corporativo de Medios y Desarrollo de Marketing at CCU
📍 Chile

Macarena Matthews Grandela is the Corporate Manager of Media and Marketing Development at CCU, a role where she leverages her extensive experience in mass consumption marketing. An alumna of Universidad de Chile and a director at ANDA, she is an expert in leading media, digital, and market intelligence teams.

She was recognized in the "Best Marketer 2023" ranking for her professional work and leadership at CCU.

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Experience
29 Years
Current Role
Gerente Corporativo de Medios y Desarrollo de Marketing
Location
Chile
Personality Overview

How Macarena shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Macarena cares about

Marketing Versatility
Emphasizes that marketing must be versatile and adapt to new consumer connection points, especially in a post-pandemic world.
Data-Driven Marketing
Actively discusses the industry's challenges with data-driven marketing and the importance of demonstrating a clear return on investment.
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Career

Work history

11-2016
Gerente Corporativo de Medios y Desarrollo de Marketing
CCU
3-2013 - 10-2016
Gerente Servicios de Marketing
CCU
9-2012 - 2-2013
Subgerente de Marketing
CCU
4-2008 - 8-2012
Subgerente de Auspicios y Eventos
CCU
3-2003 - 3-2008
Subgerente de Investigación de Mercado
CCU
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1994
Ingeniero Comercial
Universidad de Chile
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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