Mackenzie Goranson

Enthusiast
DISC Type : i

Marketing Manager at BankCherokee

Greater Minneapolis-St. Paul Area, United States

Overview

Mackenzie has no verified overview

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Mackenzie has no verified topics they care about

Media Appearances

Mackenzie has no verified media appearances

Work History

10-2025
Marketing Manager at BankCherokee
8-2025 - 10-2025
Marketing Supervisor at Boulay
8-2023 - 8-2025
Senior Marketing Associate at Boulay
8-2021 - 8-2023
Marketing Associate at Boulay
9-2020 - 8-2021
Marketing Intern at Vendi

Education

2017 - 2021
Bachelor of Science - BS from University of Wisconsin-La Crosse

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Middle Designation : Marketing Manager at BankCherokee
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Insights For Selling To Mackenzie

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mackenzie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Mackenzie

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Mackenzie move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Mackenzie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Mackenzie

Personality Compatibility


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