Mackenzie Muth in

Mackenzie Muth

Questioner · DISC type c
Co-Founder at HOL Health Club
📍 New York, New York, United States

Mackenzie Muth is the Co-Founder of HOL Health Club, a health food company known for its bone broth protein bars. She transitioned into entrepreneurship from a career in investment banking at Lazard, where she specialized in the consumer and retail sectors. Mackenzie earned a Bachelor of Science in Business from Indiana Universitys Kelley School of Business.

Mackenzie is passionate about health, wellness, and fitness, which was the driving force behind her career change. Inspired by the whole food cultures she observed while traveling in Asia, she is dedicated to creating clean-label products with simple, recognizable ingredients. She also shares her entrepreneurial journey and daily life on social media.

She quit her job in investment banking to start a protein bar company after realizing consumers were losing trust in "Big Food. "

Read the full overview →
Experience
6 Years
Current Role
Co-Founder
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Mackenzie shows up

Cautious & Analytical
Systematic
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Mackenzie cares about

CPG Entrepreneurship
Left a career in finance to co-found HOL Health Club, a CPG brand creating bone broth protein bars, and has successfully entered the UNFI UpNext accelerator program.
Health & Wellness
Her company was founded on a passion for clean eating and fitness, aiming to create high-protein snacks with simple, whole-food ingredients for health-conscious consumers.
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Career

Work history

6-2025
Co-Founder
HOL Health Club
6-2025
Co-Founder
Inside IB
7-2023 - 6-2025
Investment Banking Associate
Lazard
7-2021 - 6-2023
Investment Banking Analyst
Lazard
9-2019 - 6-2021
Strategy & Consulting
Accenture
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2019
Bachelor of Science in Business (BSB)
Indiana University - Kelley School of Business
2011 - 2015
Education details unavailable
Benet Academy
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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