Mackenzie Muth

Questioner
DISC Type : c

Co-Founder at HOL Health Club

New York, New York, United States

Overview

Mackenzie Muth is the Co-Founder of HOL Health Club, a health food company known for its bone broth protein bars. She transitioned into entrepreneurship from a career in investment banking at Lazard, where she specialized in the consumer and retail sectors. Mackenzie earned a Bachelor of Science in Business from Indiana Universitys Kelley School of Business.

Mackenzie is passionate about health, wellness, and fitness, which was the driving force behind her career change. Inspired by the whole food cultures she observed while traveling in Asia, she is dedicated to creating clean-label products with simple, recognizable ingredients. She also shares her entrepreneurial journey and daily life on social media.

She quit her job in investment banking to start a protein bar company after realizing consumers were losing trust in "Big Food. "

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

CPG Entrepreneurship
Left a career in finance to co-found HOL Health Club, a CPG brand creating bone broth protein bars, and has successfully entered the UNFI UpNext accelerator program.
Health & Wellness
Her company was founded on a passion for clean eating and fitness, aiming to create high-protein snacks with simple, whole-food ingredients for health-conscious consumers.
Investment Banking
Spent four years as an analyst and associate at Lazard, focusing on M&A in the consumer sector, and also co-founded Inside IB, a platform for aspiring bankers.

Media Appearances

Mackenzie has no verified media appearances

Work History

6-2025
Co-Founder at HOL Health Club
6-2025
Co-Founder at Inside IB
7-2023 - 6-2025
Investment Banking Associate at Lazard
7-2021 - 6-2023
Investment Banking Analyst at Lazard
9-2019 - 6-2021
Strategy & Consulting at Accenture

Education

2015 - 2019
Bachelor of Science in Business (BSB) from Indiana University - Kelley School of Business
2011 - 2015
Education details unavailable from Benet Academy

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at HOL Health Club
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Insights For Selling To Mackenzie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mackenzie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mackenzie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mackenzie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mackenzie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mackenzie

Personality Compatibility


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