Mads Bøgh Larsen is the Head of e-commerce, digital marketing og CRM at Imerco, leveraging over a decade of experience in digital strategy and leadership roles at companies like YouSee and ALDI Danmark. A graduate of Copenhagen Business School, colleagues describe him as data-driven, empathetic, and an innovative leader passionate about omnichannel customer journeys.
Outside of his core professional duties, Mads is deeply engaged in the digital marketing community. He contributes his expertise to industry awards, demonstrating a commitment to recognizing and fostering excellence within the field. He has a keen interest in the strategies of innovative global brands like Google, Amazon, and Nike.
He has been a jury member for the prestigious Danish Digital Award since 2020.
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