Mads Bøgh Larsen in

Mads Bøgh Larsen

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Head of e-commerce, digital marketing og CRM at Imerco
📍 Solrød Strand, Region Zealand, Denmark

Mads Bøgh Larsen is the Head of e-commerce, digital marketing og CRM at Imerco, leveraging over a decade of experience in digital strategy and leadership roles at companies like YouSee and ALDI Danmark. A graduate of Copenhagen Business School, colleagues describe him as data-driven, empathetic, and an innovative leader passionate about omnichannel customer journeys.

Outside of his core professional duties, Mads is deeply engaged in the digital marketing community. He contributes his expertise to industry awards, demonstrating a commitment to recognizing and fostering excellence within the field. He has a keen interest in the strategies of innovative global brands like Google, Amazon, and Nike.

He has been a jury member for the prestigious Danish Digital Award since 2020.

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Experience
13 Years
Current Role
Head of e-commerce, digital marketing og CRM
Job Level
Mid-senior
Location
Solrød Strand, Region Zealand, Denmark
Personality Overview

How Mads shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mads cares about

Omnichannel Strategy
He is focused on creating a seamless customer experience across Imerco's webshop and physical stores, which won an award for Best Omnichannel Business.
Martech & Adtech
His roles consistently involve deep expertise in marketing and advertising technology, including platforms like SFMC, Raptor, GA4, and Adform.
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Career

Work history

5-2023
Head of e-commerce, digital marketing og CRM
Imerco
12-2020
Jury member
Danish Digital Award
12-2023 - 12-2024
Medlem af indstillingsudvalget til E-handelsprisen
Dansk Erhverv
5-2021 - 3-2023
Head of Digital Marketing & Paid Media
YouSee
4-2020 - 5-2021
Head of Digital Marketing/ Director of Direct Channels
ALDI Danmark
In the press

Media appearances

Mads Bøgh Larsen: Generaliseret specialist i de rette rammer hos Imerco. Featured in Danske Industri
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Education
2008 - 2010
Cand.Merc. EMF
Copenhagen Business School
2005 - 2008
Bachelor
Copenhagen Business School
2007 - 2007
Bachelor
University of Richmond - Robins School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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