Mads Friis in

Mads Friis

Login to view DISC.
Chairman at HORESTA
📍 Frederiksberg Municipality, Capital Region of Denmark, Denmark

Mads Friis is the Managing Director of McDonalds Denmark and Chairman of HORESTA, the countrys primary hospitality association. With a Masters from Copenhagen Business School and prior experience at Carlsberg, he is a seasoned commercial leader. Colleagues describe him as an empathetic, brilliant marketer and a tremendous coach.

Outside of his executive duties, Mads is a family man who lives with his wife and three children in Charlottenlund. He has a strong interest in emotional intelligence and leadership development, believing that unconventional career paths are often the most rewarding. He also attends significant national events like the New Years reception.

To ensure constant self-improvement and identify his "blind spots, " Mads intentionally hires a new executive coach every three years.

Read the full overview →
Experience
32 Years
Current Role
Chairman
Job Level
Mid-senior
Location
Frederiksberg Municipality, Capital Region of Denmark, Denmark
Personality Overview

How Mads shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Mads cares about

Hospitality Leadership
As MD of McDonald's Denmark and Chairman of HORESTA, he is a central figure in shaping the future of the nation's restaurant and tourism industry.
Employee Development
He is passionate about developing talent and views early career jobs as a launchpad for future leaders, often speaking about "the people behind the uniform. "
+5 more topics Login to view topics
Career

Work history

5-2024
Chairman
HORESTA
10-2019
Managing Director
McDonald's Denmark
10-2015 - 9-2019
Commercial Director
McDonald's Denmark
10-2015 - 8-2020
Board Member
Ronald McDonald House Charities
12-2014 - 10-2015
Sales and Marketing Director
McDonald's Denmark
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1992 - 1998
Master
Copenhagen Business School
1977 - 1986
Education details unavailable
Rygaard skole
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Mads. Free, 10 seconds.