Mads Friis

Activist
DISC Type : Cd

Chairman at HORESTA

Frederiksberg Municipality, Capital Region of Denmark, Denmark

Overview

Mads Friis is the Managing Director of McDonalds Denmark and Chairman of HORESTA, the countrys primary hospitality association. With a Masters from Copenhagen Business School and prior experience at Carlsberg, he is a seasoned commercial leader. Colleagues describe him as an empathetic, brilliant marketer and a tremendous coach.

Outside of his executive duties, Mads is a family man who lives with his wife and three children in Charlottenlund. He has a strong interest in emotional intelligence and leadership development, believing that unconventional career paths are often the most rewarding. He also attends significant national events like the New Years reception.

To ensure constant self-improvement and identify his "blind spots, " Mads intentionally hires a new executive coach every three years.

Personality Overview

Logical And Quick

Perfectionist

Meticulous

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Hospitality Leadership
As MD of McDonald's Denmark and Chairman of HORESTA, he is a central figure in shaping the future of the nation's restaurant and tourism industry.
Employee Development
He is passionate about developing talent and views early career jobs as a launchpad for future leaders, often speaking about "the people behind the uniform. "
Franchise Expansion
Actively driving business growth, evidenced by overseeing the opening of three new McDonald's franchise locations in a single week.

Media Appearances

Mads has no verified media appearances

Work History

5-2024
Chairman at HORESTA
10-2019
Managing Director at McDonald's Denmark
10-2015 - 9-2019
Commercial Director at McDonald's Denmark
10-2015 - 8-2020
Board Member at Ronald McDonald House Charities
12-2014 - 10-2015
Sales and Marketing Director at McDonald's Denmark

Education

1992 - 1998
Master from Copenhagen Business School
1977 - 1986
Education details unavailable from Rygaard skole

More Information

Social Presence :

Prographics :

Exp : 32 Location : Frederiksberg Municipality, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Chairman at HORESTA
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Insights For Selling To Mads

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mads is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mads

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mads move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mads take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mads

Personality Compatibility


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