Mads Jordansen
Login to view DISC.Mads Jordansen is a Danish wine expert, journalist, and entrepreneur based in Aarhus. As the founder of Winelab. dk, he connects the wine industry with consumers through educational courses, large-scale tasting events, and a modern marketing agency. With over 20 years in the business, he is a former importer, an international wine judge, and holds a WSET Level 4 Diploma.
An avid traveler, Mads has visited hundreds of wine regions across 29 countries to deepen his expertise. His passion for wine began in his student days, evolving from casual tastings with friends into a professional career. He appreciates how wine connects to culture, history, and nature, a passion that drives his extensive global explorations.
He operates his multifaceted wine business from TRÆ, Aarhuss landmark timber high-rise, reflecting his focus on innovation and sustainability.
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