Magalie Heraud

Enigma
DISC Type : DIC

Managing Director at GreenBuzz

Stäfa, Zurich, Switzerland

Overview

Magalie Heraud is a fractional Chief Growth Officer and the CEO of Growth & Co, specializing in driving sustainable growth for scaling businesses. With over 20 years in SaaS and customer experience, and a Business Sustainability Management education from the University of Cambridge, she focuses on aligning people, purpose, and performance. Colleagues describe her as strategic, professional, and customer-centric.

Driven by a deep-seated curiosity, Magalie is passionate about challenging outdated models and helping businesses evolve with purpose. She has lived and worked across Europe and is inspired by the idea that to maintain balance, one must keep moving forward. She enjoys exploring how changing ones perspective can reveal deeper meaning.

She is the Head of a training center dedicated to empowering women to lead and innovate with AI, addressing equity in the future of work.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Sustainable Growth
Her entire professional focus, from her company Growth & Co to her role at GreenBuzz, is centered on helping businesses scale efficiently and sustainably.
Women in AI
She leads the Training Center for Applied Tech & AI for Women, an initiative she founded to empower women with AI skills and foster equity.
Future of Work
As a board member for the Innovation Association for the Swiss Labor Market (ISA), she actively works on bridging skill gaps and workforce upskilling.

Media Appearances

Magalie has no verified media appearances

Work History

11-2025
Managing Director at GreenBuzz
8-2025
CEO & Founder at Growth & Co
6-2024
Founder at Growth & Co
9-2025
Head of Training Center for Applied Tech & AI for Women (TCW) at Training Centers for Applied Technology & AI
3-2025
Board Member, Growth & Strategic Partnerships at Innovationsverband Schweizer Arbeitsmarkt

Education

4-2024 - 4-2024
xMBA from Graduate School of Applied Technology & Management
10-2023 - 12-2023
Business Sustainability Management from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 1 Location : Stäfa, Zurich, Switzerland Job Level : Mid-senior Designation : Managing Director at GreenBuzz
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Insights For Selling To Magalie

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magalie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Magalie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Magalie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Magalie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Magalie

Personality Compatibility


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