Magdalena Lewicka

Critic
DISC Type : C

Senior Content Strategist at Publicis Production EMEA Hub

Cracow, Małopolskie, Poland

Overview

Magdalena is a Senior Content Strategist at Publicis, specializing in e-commerce for the beauty and FMCG industries. She combines a creative and analytical approach, using data-driven insights to develop impactful content. She holds an Engineers degree from Cracow University of Technology.

Outside of her professional life, Magdalena is an avid creator who enjoys discovering various crafts. Her interests include making stained glass and jewelry, as well as practicing film photography, showcasing a strong artistic side.

She is an award-winning photographer, having secured 2nd place in the "Otwarte Mistrzostwa Fotograficzne" national photo contest.

Personality Overview

Critic

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

eCommerce Content
Her career is focused on building content strategies for e-commerce, with proven experience in the beauty and FMCG sectors.
Omnichannel Strategy
She has a strong interest in creating cohesive content that bridges the gap between online and offline brand and product experiences.
Data-Driven Creativity
Emphasizes a creative yet analytical approach, using data-driven insights to build content that delivers a significant business impact.

Media Appearances

Magdalena has no verified media appearances

Work History

7-2025
Senior Content Strategist at Publicis Production EMEA Hub
2-2024 - 7-2025
Content Strategist at Publicis Production EMEA Hub
10-2023 - 2-2024
Junior E-Commerce Content Specialist at BRAND NEW GALAXY
11-2022 - 10-2023
Associate Strategist at BRAND NEW GALAXY
8-2022 - 10-2022
Strategy Intern at BRAND NEW GALAXY

Education

3-2023 - 3-2025
Master's degree from Akademia Humanistyczno-Ekonomiczna w Łodzi
2018 - 2022
Engineer's degree from Cracow University of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cracow, Małopolskie, Poland Job Level : Junior Designation : Senior Content Strategist at Publicis Production EMEA Hub
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Insights For Selling To Magdalena

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magdalena is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Magdalena

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Magdalena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Magdalena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Magdalena

Personality Compatibility


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