Maitreyee Patki

Initiator
DISC Type : Di

Director & Head of Practice at Marathon Studios

Singapore, Singapore

Overview

Maitreyee is the Director and Head of Practice at Marathon Studios, a sensemaking and insights firm she founded. With over 13 years of experience, she leverages deep ethnographic expertise and behavioral psychology for brands like Coca-Cola and Visa. People who have worked with her describe her as creative, proactive, detail-oriented, and objective.

Personality Overview

Risk-Accepting

Confident

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Behavioral Sensemaking
Her core focus is decoding patterns in behavior, culture, and communication, blending qualitative insight with behavioral and social psychology to understand human choices.
Ethnographic Research
Identified as a qualitative specialist with deep ethnographic expertise, skilled at turning scattered signals and cultural observations into clear, actionable insight.
Scaling UX Research
She successfully built the UX research practice from the ground up at Rakuten Viki, creating systematized processes, tools, and SOPs for the team.

Media Appearances

Maitreyee has no verified media appearances

Work History

11-2025
Director & Head of Practice at Marathon Studios
4-2022 - 8-2025
Manager, UX Research & Writing at Rakuten Viki
4-2021 - 4-2022
Senior UX Researcher at Rakuten Viki
3-2018 - 4-2021
Director - Insights (Global Research) at Brandscapes Worldwide
7-2017 - 2-2018
Director - Insights at Brandscapes Worldwide

Education

2010 - 2011
MSc from The London School of Economics and Political Science (LSE)
6-2023 - 6-2023
Advanced Approaches to UX Research from Center Centre

More Information

Social Presence :

Prographics :

Exp : 13 Location : Singapore, Singapore Job Level : Mid-senior Designation : Director & Head of Practice at Marathon Studios
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Insights For Selling To Maitreyee

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maitreyee is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Maitreyee

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Maitreyee move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Maitreyee take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Maitreyee

Personality Compatibility


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