Maitreyee is the Director and Head of Practice at Marathon Studios, a sensemaking and insights firm she founded. With over 13 years of experience, she leverages deep ethnographic expertise and behavioral psychology for brands like Coca-Cola and Visa. People who have worked with her describe her as creative, proactive, detail-oriented, and objective.
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Experience
13 Years
Current Role
Director & Head of Practice
Job Level
Mid-senior
Location
Singapore, Singapore
Personality Overview
How Maitreyee shows up
Risk-Accepting
Confident
Friendly Challenger
They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.
Priorities
Topics Maitreyee cares about
Behavioral Sensemaking
Her core focus is decoding patterns in behavior, culture, and communication, blending qualitative insight with behavioral and social psychology to understand human choices.
Ethnographic Research
Identified as a qualitative specialist with deep ethnographic expertise, skilled at turning scattered signals and cultural observations into clear, actionable insight.
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Career
Work history
11-2025
Director & Head of Practice
Marathon Studios
4-2022 - 8-2025
Manager, UX Research & Writing
Rakuten Viki
4-2021 - 4-2022
Senior UX Researcher
Rakuten Viki
3-2018 - 4-2021
Director - Insights (Global Research)
Brandscapes Worldwide
7-2017 - 2-2018
Director - Insights
Brandscapes Worldwide
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
2010 - 2011
MSc
The London School of Economics and Political Science (LSE)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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