Malcolm Fried is the Chief Marketing Officer at Ninety One, bringing a unique blend of experience from both financial marketing and journalism. He previously served as Global Head of Marketing at Investec and is a Fellow of the Chartered Institute of Marketing. He was also a Fulbright scholar at the University of California, Berkeley.
Outside of his official role, Malcolm actively engages with a global network of CMOs from the investment management world for collaborative learning. He shows an appreciation for endurance sports and a keen interest in the power of precise, honest language in marketing, drawing on his journalism background.
He transitioned into marketing after a significant career in media, where he was the Executive Editor for EMEA News and Head of EMEA Broadcast at Bloomberg LP.
Read the full overview →They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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