Malcolm Fried FCIM in

Malcolm Fried FCIM

Observer · DISC type ic
Chief Marketing Officer at Ninety One
📍 London Area, United Kingdom

Malcolm Fried is the Chief Marketing Officer at Ninety One, bringing a unique blend of experience from both financial marketing and journalism. He previously served as Global Head of Marketing at Investec and is a Fellow of the Chartered Institute of Marketing. He was also a Fulbright scholar at the University of California, Berkeley.

Outside of his official role, Malcolm actively engages with a global network of CMOs from the investment management world for collaborative learning. He shows an appreciation for endurance sports and a keen interest in the power of precise, honest language in marketing, drawing on his journalism background.

He transitioned into marketing after a significant career in media, where he was the Executive Editor for EMEA News and Head of EMEA Broadcast at Bloomberg LP.

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Experience
30 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Malcolm shows up

Assertive
Value Driven
Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Malcolm cares about

Investment Marketing
As the CMO for a global asset manager and a speaker at industry events like TSAMLondon, he is a key voice in financial services marketing.
CMO Collaboration
He is part of a recurring gathering of CMOs from asset management firms across three continents, focused on shared learning and professional development.
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Career

Work history

3-2021
Chief Marketing Officer
Ninety One
10-2015 - 2-2021
Global Head of Marketing
Investec
11-2013 - 9-2015
Consultant
FB plc
1-2000 - 10-2013
Executive Editor for EMEA News. Head of EMEA Broadcast.
Bloomberg LP
1-1995 - 12-1999
Executive Director: Programming, Advertising & Marketing
Primedia Broadcasting
In the press

Media appearances

Marketing Masterclass with Ninety One Chief Marketing Officer Malcolm Fried. Featured in Spotify
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Ninety One Appoints Malcolm Fried as Chief Marketing Officer. Featured in Ninety One
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Education
1991 - 1991
Fulbright
University of California, Berkeley
BJ (Hons)
Stellenbosch University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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