Malhar Barai

Commander
DISC Type : D

Vice President - Marketing & Demand Generation at Creative Synergies Group

Bengaluru, Karnataka, India

Overview

Malhar is the Vice President of Marketing & Demand Generation at Creative Synergies Group, bringing over two decades of experience from tech and marketing roles at firms like Affle and Tech Mahindra. He is a techie-turned-marketer specializing in digital transformation and B2B marketing strategies. People who have worked with him describe him as dedicated, versatile, and professional.

Outside of work, Malhar is an active speaker, author, and educator, sharing his insights on marketing and technology at industry events and academic institutions like IIM Trichy. He advises startups, mentors young professionals, and has co-founded a digital marketing community on Twitter to give back to the industry.

Unique fact: Before his extensive marketing career, Malhar co-authored a technical book titled "Service-Oriented Architecture with Java, " highlighting his deep technological roots.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI in Marketing
He lists AI in Marketing as a key speaking topic and actively comments on the latest industry developments, such as those from OpenAI.
B2B Demand Generation
This is the central focus of his current VP role and has been a consistent theme throughout his senior marketing positions.
Startup Mentorship
Acts as a startup advisor and has appeared on podcasts discussing the startup ecosystem, innovation, and entrepreneurial mindset.

Media Appearances

Malhar has no verified media appearances

Work History

6-2024
Vice President - Marketing & Demand Generation at Creative Synergies Group
6-2022 - 6-2024
Senior Director Of Marketing at Affle
8-2014 - 9-2022
Group Manager - Digital Marketing & Strategy at Tech Mahindra
2-2016 - 6-2022
Head Of Marketing - APJI & Digital Marketing at Tech Mahindra
11-2013 - 3-2014
Senior Manager (Presales & Marketing) at Tech Mahindra

Education

2000 - 2001
PG Diploma from Centre for Development of Adavanced Computing - CDAC
1996 - 2000
BSc from Gujarat University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President - Marketing & Demand Generation at Creative Synergies Group
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Insights For Selling To Malhar

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malhar is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Malhar

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Malhar move?

  • They can take decisions very fast if you manage to convince them.
  • Can Malhar take some risk or not?

  • The risks don’t matter much to them.

You And Malhar

Personality Compatibility


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