Malhar Barai in

Malhar Barai

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Vice President - Marketing & Demand Generation at Creative Synergies Group
📍 Bengaluru, Karnataka, India

Malhar is the Vice President of Marketing & Demand Generation at Creative Synergies Group, bringing over two decades of experience from tech and marketing roles at firms like Affle and Tech Mahindra. He is a techie-turned-marketer specializing in digital transformation and B2B marketing strategies. People who have worked with him describe him as dedicated, versatile, and professional.

Outside of work, Malhar is an active speaker, author, and educator, sharing his insights on marketing and technology at industry events and academic institutions like IIM Trichy. He advises startups, mentors young professionals, and has co-founded a digital marketing community on Twitter to give back to the industry.

Unique fact: Before his extensive marketing career, Malhar co-authored a technical book titled "Service-Oriented Architecture with Java, " highlighting his deep technological roots.

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Experience
15 Years
Current Role
Vice President - Marketing & Demand Generation
Job Level
Senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Malhar cares about

AI in Marketing
He lists AI in Marketing as a key speaking topic and actively comments on the latest industry developments, such as those from OpenAI.
B2B Demand Generation
This is the central focus of his current VP role and has been a consistent theme throughout his senior marketing positions.
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Career

Work history

6-2024
Vice President - Marketing & Demand Generation
Creative Synergies Group
6-2022 - 6-2024
Senior Director Of Marketing
Affle
8-2014 - 9-2022
Group Manager - Digital Marketing & Strategy
Tech Mahindra
2-2016 - 6-2022
Head Of Marketing - APJI & Digital Marketing
Tech Mahindra
11-2013 - 3-2014
Senior Manager (Presales & Marketing)
Tech Mahindra
In the press

Media appearances

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Education
2000 - 2001
PG Diploma
Centre for Development of Adavanced Computing - CDAC
1996 - 2000
BSc
Gujarat University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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