Mallory Gaskin in

Mallory Gaskin

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Beaumont Products, Inc. at Full-time
📍 Atlanta, Georgia, United States

Mallory Gaskin is a creative Director of Brand Marketing at Beaumont Products, Inc. , with extensive experience in the CPG sector. A graduate of Kennesaw State University, colleagues describe her as a talented and passionate brand storyteller, skilled in bringing new products to market. Her expertise spans digital media, shopper marketing, and brand strategy.

She demonstrates a vibrant and creative personality through her work, enjoying humorous and trend-forward marketing campaigns. Mallory values her colleagues, publicly celebrating her teams camaraderie and the women she works with. She appears passionate about creating products and campaigns that resonate with consumers on a personal level.

She once took an April Fools joke campaign, "Unicorn Toots, " and successfully turned it into a real, limited-edition product sold at Walmart.

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Experience
3 Years
Current Role
Beaumont Products, Inc.
Location
Atlanta, Georgia, United States
Personality Overview

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Priorities

Topics Mallory cares about

Creative Product Launches
She recently led the go-to-market campaigns for innovative products like a Dragonfruit scent and a joke-turned-real product called "Unicorn Toots" for the Citrus Magic® brand.
CPG Brand Building
Her career at Beaumont Products, Newell Brands, and Georgia-Pacific focuses on building brand equity for major consumer product goods through strategic marketing and packaging refreshes.
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Career

Work history

Beaumont Products, Inc.
Full-time
Newell Brands
3 yrs 3 mos
11-2014 - 4-2017
Marketing Analyst - Sparkle®
Georgia-Pacific LLC
4-2014 - 10-2014
Sales Support Manager
ETS Solutions
2-2014 - 4-2014
Marketing and Communications Intern
Georgia Aquarium
In the press

Media appearances

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Education
2009 - 2014
Bachelor's degree
Kennesaw State University - Michael J. Coles College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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