Manogna Machiraju

Observer
DISC Type : ic

Head of Engineering at ATG Entertainment

London Area, United Kingdom

Overview

Manogna Machiraju is the Head of Engineering at ATG Entertainment, holding an Executive MBA from the Quantic School of Business and Technology. She is a recognized speaker on engineering leadership, focusing on scaling teams and transforming engineering culture across diverse industries like health tech, insurance, and e-commerce. Colleagues describe her as smart, organized, and delivery-centric.

Professionally, Manogna is driven by new challenges, stating she loves "jumping domains" because new problems excite her. She has a demonstrated history of leading teams through significant growth and transformation, implementing new operational models and establishing robust engineering practices. Her recent focus has been on the practical application of AI within the software development lifecycle.

She originally studied electrical engineering and humorously shares that she switched to software because her friends worked in air-conditioned rooms while she was sweating underground.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Engineering Culture
A frequent speaker on culture as a leadership tool, discussing how principles can fail under pressure and how culture acts as a team's operating system.
AI in the SDLC
Focuses on the practical execution of integrating AI into the software development lifecycle, moving beyond strategy to hands-on implementation and security.
Leadership Under Pressure
Hosts roundtables and speaks about maintaining trust, credibility, and team motivation during periods of high pressure and uncertainty.

Media Appearances

Manogna has no verified media appearances

Work History

3-2026
Head of Engineering at ATG Entertainment
6-2023 - 10-2025
Head of Product Engineering at Domestic & General
1-2022 - 6-2023
Senior Engineering Manager at Gousto
3-2021 - 12-2021
Senior Engineering Manager at Medidata Solutions
3-2017 - 2-2021
Engineering Manager at Medidata Solutions

Education

2021 - 2022
Executive MBA from Quantic School of Business and Technology
2002 - 2006
Bachelor of Technology (BTech) from Sri Venkateswara University

More Information

Social Presence :

Prographics :

Exp : 18 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Engineering at ATG Entertainment
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Insights For Selling To Manogna

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manogna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Manogna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Manogna move?

  • They like to analyze well and then make their decisions.
  • Can Manogna take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Manogna

Personality Compatibility


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