María Fernanda Rosas García

Enigma
DISC Type : dci

Abogado financiero Sr. at Cetelem

Mexico City Metropolitan Area

Overview

María Fernanda is a Senior Financial Lawyer at Cetelem with over six years of experience specializing in banking regulation, compliance, and corporate law. She leads initiatives in risk mitigation and policy implementation, drawing on her recent diploma in Banking and Financial Law from ITAM.

She demonstrates a keen interest in the societal impact of emerging technologies. Her public commentary touches on the economic shifts driven by electric mobility in Mexico and the dual-use nature of artificial intelligence, highlighting the need for awareness of its positive and negative applications.

Unique fact: She has regulatory experience from both sides, having worked at Mexicos consumer protection commission (CONDUSEF) and within the financial industry.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Financial Regulation
Her career is centered on navigating the regulatory landscape, liaising with authorities like CNBV, CONDUSEF, and BANXICO to ensure compliance.
Risk Management
Specializes in mitigating legal and operational risks by executing first and second-level controls and developing internal compliance policies.
Emerging Technology
Follows and comments on the broader implications of new technologies, including artificial intelligence and the growth of electric vehicles in Mexico.

Media Appearances

María has no verified media appearances

Work History

6-2022
Abogado financiero Sr. at Cetelem
6-2019 - 6-2022
Abogado financiero Jr. at Cetelem
6-2018 - 6-2019
Internship Trainee at Cetelem
1-2018 - 6-2018
Prácticas at CONDUSEF COMISIÓN NACIONAL PARA LA PROTECCIÓN Y LA DEFENCIA DE LOS USUARIOS DE SERVICIOS FINANCIEROS
10-2017 - 1-2018
Becario judicial at Defensoría Pública de la Ciudad de México

Education

Diploma of Education from Tecnológico de Monterrey
9-2023 - 4-2024
Diplomado Derecho Bancario y Financiero from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Abogado financiero Sr. at Cetelem
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Insights For Selling To María Fernanda

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María Fernanda is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from María Fernanda

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will María Fernanda move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can María Fernanda take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And María Fernanda

Personality Compatibility


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