Marat Fleytlikh

Editor
DISC Type : SC

Associate Director, Consumer Insights at The Kraft Heinz Company

Park Ridge, Illinois, United States

Overview

Marat is the Director of Consumer Insights at Perdue Farms, specializing in data storytelling and influencing KPIs for major brands like Heinz, Kraft, and Tyson. With an MBA from Lake Forest Graduate School of Management, colleagues describe him as a solid researcher with energy and enthusiasm.

He is passionate about evolving the consumer insights function and is actively recruiting leaders to join his team to help shape the future of Perdues brands.

Personality Overview

Fact-Driven

Late Adopter

Self-Disciplined

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Consumer Voice
Emphasizes enabling growth through the "voice of the consumer" and is excited about how the insights function will continue to evolve.
Team Leadership
Actively and publicly recruits for his team at Perdue Farms, seeking passionate leaders to drive impact within the organization.
Data Storytelling
Highlights visualization and storytelling as a core skill to deliver impactful insights and strategic recommendations for brand development.

Media Appearances

Marat has no verified media appearances

Work History

3-2022
Associate Director, Consumer Insights at The Kraft Heinz Company
6-2021 - 3-2022
Group Lead, Consumer Insights at The Kraft Heinz Company
10-2016 - 6-2021
Manager, Consumer Insights & Strategy at Tyson Foods
9-2014 - 10-2016
Senior Consultant, Research & Analysis at BlueCross BlueShield Association
7-2013 - 9-2014
Research Manager at Maritz Research

Education

2012 - 2014
Master of Business Administration (M.B.A.) from Lake Forest Graduate School of Management
2001 - 2005
Bachelor of Sciences from DePaul University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Park Ridge, Illinois, United States Job Level : Mid-senior Designation : Associate Director, Consumer Insights at The Kraft Heinz Company
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Insights For Selling To Marat

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marat is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Marat

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Marat move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Marat take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Marat

Personality Compatibility


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