Marc Choquette

Supporter
DISC Type : s

Senior Director, Search & AI Platforms at Boston Globe Media

Scituate, Massachusetts, United States

Overview

Marc Choquette is a Senior Director of Search & AI Platforms at Boston Globe Media, focusing on enterprise search, AI, and product leadership in media. He is recognized as a systems thinker who is results-oriented and mission-driven.

He is interested in the intersection of AI and search, and actively participates in industry discussions and conferences related to these topics. He also enjoys games, especially those published by Boston Globe Media.

Marc played a key role in Boston Globe Medias strong year-over-year search growth in 2025, defying industry trends.

Personality Overview

Risk-averse

Slow To Decisions

Thoughtful In Approach

They prefer to follow rules and procedures.  They get along well with all people. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

AI Search
Marc leads search and AI platforms at Boston Globe Media and participates in panel discussions about AI search, highlighting its importance in media.
Content Licensing
He is involved with Boston Globe Media's support for the Really Simple Licensing Standard, aiming for fair and transparent content licensing across the industry.
SEO Strategy
Marc is responsible for search platform and optimization strategy, driving significant year-over-year search growth for Boston Globe Media publications.

Media Appearances

AMA with Marc Choquette of Boston Globe Media. Featured in House of Kaizen

See Now

Work History

3-2026
Senior Director, Search & AI Platforms at Boston Globe Media
2023 - 3-2026
Director, SEO at Boston Globe Media
2022 - 2023
Manager, Technical + Product SEO at REI
2019 - 2022
Senior Product Manager, SEO at REI
2018 - 2019
Product Manager, SEO at REI

Education

Bachelor's Degree from Pepperdine University

More Information

Social Presence :

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Exp : N/A Location : Scituate, Massachusetts, United States Job Level : Senior Designation : Senior Director, Search & AI Platforms at Boston Globe Media
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Show willingness to accommodating their needs or requests
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Marc

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Marc take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Marc

Personality Compatibility


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