Marc Crawford

Observer
DISC Type : ci

Co-Founder & Chief Executive Officer at Array

Denver, Colorado, United States

Overview

With over 21 years of leadership, Marc co-founded and led Array, a content engagement firm for life sciences events, until its acquisition by WCG. He is an expert in strategic planning and sales, with an MBA from the University of Colorado Denver.

Marcs interests appear to be centered around his professional and academic affiliations, including his alma maters, Loyola University Maryland and the University of Colorado Denver. He actively shares company news and industry insights, demonstrating a passion for his field.

He successfully led his company, Array, for two decades before its strategic acquisition by WCG.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Life Sciences Events
He co-founded and led Array, a company specializing in content engagement solutions proven to improve business results for life sciences events.
Audience Engagement
His work focuses on enhancing audience participation and knowledge transfer, using technology and services to engage over 90% of event attendees.
Actionable Analytics
He emphasizes using meaningful metrics to generate actionable insights from events, helping clients achieve better business outcomes.

Media Appearances

Array® Kicks Off New Focus with Name Change and Commitment to Life‑Sciences Events. Featured in PR Newswire

See Now

Work History

5-2004 - 5-2025
Co-Founder & Chief Executive Officer at Array
5-2001 - 4-2004
Senior Consultant at Keane Consulting Group
8-1995 - 1-1999
Project Coordinator at Medical Education Collaborative

Education

1999 - 2001
MBA from University of Colorado Denver
1991 - 1995
BS from Loyola University Maryland

More Information

Social Presence :

Prographics :

Exp : 27 Location : Denver, Colorado, United States Job Level : N/A Designation : Co-Founder & Chief Executive Officer at Array
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marc

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Marc take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Marc

Personality Compatibility


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