Martin Toha

Initiator
DISC Type : Di

CEO + Founder at Array

New York, New York, United States

Overview

Martin Toha is a serial entrepreneur and the CEO & Founder of Array, a company he co-founded in 2020. He specializes in creating embeddable financial products to help digital brands and fintechs drive engagement, unlock revenue, and empower consumers. His career features several successful ventures and exits, including VOIP. COM.

Array was ranked #48 on LinkedIn’s 2024 Top Startups list in the U. S. , an achievement he attributes to his team.

Personality Overview

Confident

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Financial Wellness
Aims to simplify personal finance by embedding tools like credit scores, identity protection, and subscription management directly into existing banking apps.
Fintech Innovation
Focuses on helping financial institutions and digital brands get compelling consumer products to market faster through partnerships and embeddable technology.
AI in Finance
Actively discusses the pace of AI adoption within financial institutions, questioning whether it will follow trends seen with other technologies like the public cloud.

Media Appearances

Martin Toha – Array CEO On The Growing Demand For Transparency In The Lending And Credit Industry. Featured in SoundCloud

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How Array's Martin Toha Is “Constantly Relearning” The Business. Featured in The Financial Technology Report

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Array Appoints New Sales, Talent Execs to Fuel Continued Growth. Featured in Business Wire

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Work History

1-2020
CEO + Founder at Array
1-2010 - 12-2019
CEO at Pentius
3-2006 - 9-2010
Founder at VOIP.COM
1-2006
Owner at RapidPortal Software
Owner at Computer Resources

Education

1994 - 1998
Education details unavailable from Nova High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : CEO + Founder at Array
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Martin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Martin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Martin

Personality Compatibility


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