Marc De Mul, PhD MBA in

Marc De Mul, PhD MBA

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Founder and CEO at Nuthatch Naturals
📍 New York City Metropolitan Area, United States

Marc is an R&D executive and chemical engineer who helps consumer goods companies launch innovative products. With experience at BASF, Johnson & Johnson, and Unilever, he founded Measured Innovation, a consulting firm, and Nuthatch Naturals, a sustainable childrens skincare brand. People who have worked with him describe him as professional, organized, and customer-focused.

As a father, Marc was inspired to create his own line of clean and natural skincare products for children when he couldnt find any that met his standards for safety and sustainability. This venture reflects his deep care for the environment and his childrens well-being.

Unique fact: Marc authors the "Read the Label" column for Cosmetics & Toiletries magazine, where he analyzes the ingredients and claims of popular beauty products.

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Experience
6 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Marc cares about

Sustainable Skincare
He founded Nuthatch Naturals, a children's skincare line focused on USDA Certified 100% Biobased, plant-based, and hypoallergenic products.
Product Commercialization
His career at BASF and Unilever, and his work at Measured Innovation, focuses on bringing new consumer products and chemical ingredients to market.
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Career

Work history

5-2020
Founder and CEO
Nuthatch Naturals
Founder and Managing Director
Measured Innovation
Innovation Portfolio Manager
BASF
Manager, Product Performance
BASF
Technical Service Manager, Sun & Skin Care
BASF
In the press

Media appearances

Local Spotlight & Review: Weston Based Marc de Mul's Nuthatch Naturals. Featured in Macaroni Kid (Weston)
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From Parenting Challenge to Plant‑Based Opportunity: How Nuthatch Naturals Is Redefining Children’s Skincare. Featured in Grit Daily
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Education
1-2003 - 9-2005
MBA
NYU Stern School of Business
Ph.D.
Case Western Reserve University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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