Marc Patau Garcia

Critic
DISC Type : C

Product & Brand Manager at Gedesco

Esparreguera, Catalonia, Spain

Overview

Marc Patau Garcia is a Product and Brand Manager with over 17 years of experience in the Fast-Moving Consumer Goods (FMCG) sector, specializing in food, cosmetics, and personal care. A graduate of Esade, he is an expert in leading and developing projects by coordinating cross-functional teams to achieve set objectives.

He is a marketing enthusiast who finds inspiration in everyday life, from childrens songs to unique cultural traditions. Marc enjoys storytelling and connecting unconventional ideas to marketing principles, demonstrating a creative and curious approach to his profession and the world around him.

He once shared a story about a traditional Chinese dish where the main ingredient is stones, which are stir-fried and chupado (sucked on) for their flavor.

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

FMCG Trends
He has deep experience in the sector and recently contributed his opinion on trends and the evolution of the frozen foods category for the industry publication Revista ARAL.
Creative Marketing
Applies marketing concepts to unconventional topics, such as the competitive advantage of a "milk-giving cow" from a children's song or the idea of a "happiest day of the year. "
Retail Activation
Promotes in-person brand events, as shown by his post celebrating World Churro Day at the first Maheso Churrería in Madrid to engage with consumers directly.

Media Appearances

Marc has no verified media appearances

Work History

5-2011
Product & Brand Manager at Gedesco
5-2006 - 12-2010
Product Manager at AC Marca
11-2004 - 10-2005
Assistant Product Manager at Gallina Blanca - España
6-2004 - 9-2004
Trailer Operations Assistant at RH GROUP LIMITED(THE)

Education

9-1999 - 6-2005
Licenciatura & Master from Esade
9-2021 - 1-2022
Comunicación from Universitat Oberta de Catalunya

More Information

Social Presence :

Prographics :

Exp : 20 Location : Esparreguera, Catalonia, Spain Job Level : Middle Designation : Product & Brand Manager at Gedesco
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marc

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marc take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marc

Personality Compatibility


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