Marc Strauch

Pioneer
DISC Type : DIS

SVP Sustainability // Net Zero Project Development at INNOVO

Los Angeles Metropolitan Area, United States

Overview

Marc Strauch is a seasoned startup CEO and enterprise software marketer with a focus on climate and clean technology. He leverages his expertise in go-to-market strategy and business development to scale impactful ventures. Drawing on his education in Urban Planning, he is recognized by peers as a competent, action-oriented leader with a strong moral compass.

Outside of his executive roles, Marc is a passionate advocate for environmental causes. He actively supports reforestation efforts and believes in the power of non-violent civil action to drive meaningful change. His personal philosophy appears rooted in designing systems that work in harmony with nature.

Unique Fact: Marc has co-founded seven different startups, including five in the SaaS sector and two in climate technology.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Climate Technology
His entire career is dedicated to founding and advising climate, cleantech, and regenerative technology companies.
Net Zero Projects
As SVP at INNOVO, he develops industrial-scale projects focused on achieving profitable Net Zero emissions.
Bringing Tech to Market
His roles as a fractional executive and founder of Climate Sprints are focused on go-to-market (GTM) and deployment frameworks for emerging tech.

Media Appearances

Marc has no verified media appearances

Work History

8-2024
SVP Sustainability // Net Zero Project Development at INNOVO
10-2023
Founder | CEO at Climate Sprints
11-2024
Advisory Board at Now City
4-2024 - 5-2025
Fractional CMO/CRO at GreenStreet Global, Inc.
3-2022 - 12-2023
Advisory Board at FIDIS

Education

1980 - 1980
Independent Study - Woodrow Wilson School from Princeton University
1978 - 1980
MUP from The City University of New York

More Information

Social Presence :

Prographics :

Exp : 3 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : SVP Sustainability // Net Zero Project Development at INNOVO
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marc

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They are generally fast movers and can take quick decisions
  • Can Marc take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Marc

Personality Compatibility


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