Marc Y.

Inquirer
DISC Type : cd

Development Director - Boursin® global, Plant based and OOH for NorAm at Bel

Chicago, Illinois, United States

Overview

Marc is a Development Director at Bel, leading strategy for global brands like Boursin® and The Laughing Cow®. His expertise covers product and packaging innovation, plant-based foods, and CSR projects for North American and European markets. He is an alumnus of the Ecole nationale dIngénieurs des Techniques des Industries agricoles et alimentaires.

He spearheads development for both iconic cheese brands and Bels strategic expansion into the plant-based food sector.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Global Brand Development
He directs development for major international brands like Boursin® and The Laughing Cow® across North America and Europe.
Plant-Based Innovation
His current role explicitly includes leading the development of plant-based food alternatives for Bel in North America.
Product & Pack Innovation
His experience includes managing product, process, and packaging innovation and renovation projects for the company's cheese platforms.

Media Appearances

Marc has no verified media appearances

Work History

11-2023
Development Director - Boursin® global, Plant based and OOH for NorAm at Bel
6-2022 - 10-2023
Development Director - The Laughing Cow®, Apéricube® at Bel
5-2019 - 5-2022
Development Platform Manager - processed cheese at Bel

Education

2009 - 2010
Master from Ecole nationale d'Ingénieurs des Techniques des Industries agricoles et alimentaires
2005 - 2010
Education details unavailable from Saint Joseph University of Beirut

More Information

Social Presence :

Prographics :

Exp : 6 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Development Director - Boursin® global, Plant based and OOH for NorAm at Bel
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Marc

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • Their decision making speed is somewhere in the middle.
  • Can Marc take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Marc

Personality Compatibility


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