Marcel Korst

Evaluator
DISC Type : DSC

VP Marketing at Kore.ai

Greater Chicago Area, United States

Overview

Marcel has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Marcel has no verified topics they care about

Media Appearances

Marcel has no verified media appearances

Work History

6-2023
VP Marketing at Kore.ai
6-2022 - 6-2023
Chief Marketing Officer at Learning Pool
10-2021 - 6-2022
Chief Marketing Officer at Prophix Software
9-2018 - 10-2021
SVP, Head of Marketing at Billtrust
2-2017 - 10-2018
Head Of Marketing at Mattersight Corporation

Education

2010 - 2011
Marketing/Marketing Management from Northwestern University - Kellogg School of Management
2007 - 2007
Microsoft Management Development Programme from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Chicago Area, United States Job Level : Senior Designation : VP Marketing at Kore.ai
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marcel

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marcel take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marcel

Personality Compatibility


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